Wimbledon isn't it, so what better for gillette to do then a super sweet art attack esque Federer viral.
I've blogged about it now, just as hundreds of thousands have. Viral still works but what is interesting is the paid advertising that Gillette have done to spread the word of this viral. Viral marketing is a machine and channel, just as any other and common place in a digital marketing mix...
So even though he's been knocked out, the federer brand is still playing.