The Direct Marketing Association - as described by our friends at wikipedia as:
- The Direct Marketing Association is a national trade organization that seek to advance all forms of direct marketing.
So you'd think if they were going to re-brand, it would be cutting edge, sheek and above all innovatively contemporary.
I'm not going to hold back - I simply don't think it achieves the above.
It will be rolled out from this:
Let's see what happens when the full re-brand it rolled out towards the end of the month...