Brilliant digital things

Please just read this: http://www.marketingweek.co.uk/sectors/travel-and-leisure/kaiser-chiefs-ask-fans-to-create-and-promote-album/3027069.article

A fantastic, fully integrated digital campaign. I love watching strategy develop as technology does. This is a fantastic way to bridge the gap between fickle consumer spending and an arrogant music industry.

- Design your album: It's tracks, it's cover, it's retail outlet.

All hail the Kaiser Chief brand

What we look forward to in June

For me, a footall dweeb, the end of the season isn't such a bummer.

If anything, I really look forward to it - there's a flurry of new football kits for me to waste my time scouring. With this also comes new boots, new ad campaigns and generally the build up to a fresh start for all football teams.

Everything is generally far more enjoyable when the sun come out too.

Where am I going with this?

Here:



and here:



Interesting to see the angles each club is taking moving their brands forward. Both have some lovely touches.

The layering, bold features of Oldham (image 1) are powerful and smart whilst the tonal, simple imagery of Coventry (image 2) is minimal and cultured.

I'd summarise by saying Oldham have gone modern whereas Coventry have moved towards contemporary.

Both do a great job for each and I'll look out for these next season.

Hooray for the re-brand.

Enjoy the sun, up to 25 deg. ? Beautiful.

Pete

(credit to http://www.footballshirtculture/ for making lunch time so lovely and their design football blog for being the icing on the cake)

Dot. The worlds smallest stop-motion animation.

Professor Fletcher's invention of the CellScope, which is a Nokia device with a microscope attachment, was the inspiration for a teeny-tiny film created by Sumo Science at Aardman. It stars a 9mm girl called Dot as she struggles through a microscopic world. All the minuscule detail was shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics.

True Life Costs - Volkswagen

VW and DDB London created the site, True Life Costs, part of the Unbelievable Value campaign, which encourages consumers to reevaluate where their money is going—not just in terms of automotive spending, but for all of their life expenses. Visitors are invited to explore a miniature model world, shot in tilt-shift style, as they evaluate their costs in different areas: family, fun, holidays, food and home. They can adjust their spending in each area and print out an overall expense report. 

www.truelifecosts.com

A short making of film showing the production value of this project.

Summer.. soon, New Last Minute.Com ad

Spring has firmly sprung, which means summer is just around the corner. The sunny season is celebrated in style by Karmarama in this new spot for travel website Lastminute.com. Creative directors: Sam Walker, Joe De Souza; director: Sam Walker; prod co: Kream.

The Game Changer Bucket

The Gamechanger Bucket is an innovative concept being prototyped by Waves for Water and Nike that combines access to clean water and access to sport.

The bucket includes a Nike soccer ball and a water filter, providing clean water for 100 people for at least 5 years, helping to stop the spread of cholera and other water-borne diseases.

Watch the Video here