Monday, 15 August 2011

Save the Bees!

Magners, the cider brand, has launched an iPhone and Android app as part of its "bee aid" campaign to help save urban bees, which are vital in the cider-making process.

The free Bee Beard app, created by Glue Isobar, is based on the latest Magners TV ad that launched in April, featuring Eamon, the Clonmel beekeeper.
Users can overlay a virtual beard of bees on a picture of themselves in six different styles. The app also gives users the chance to win a case of Magners in a weekly draw that runs until 2 October.
For every download of the app, Magners will make a donation to the British Beekeepers Association and the Federation of Irish Beekeepers, which will save 50 honey bees.

1 comment:

  1. Just downloaded this app. Very cool!!

    Nice to see a big brand supporting the Bees!