psssh. that's not a rebrand...

The Direct Marketing Association - as described by our friends at wikipedia as:

- The Direct Marketing Association is a national trade organization that seek to advance all forms of direct marketing.

So you'd think if they were going to re-brand, it would be cutting edge, sheek and above all innovatively contemporary.

I'm not going to hold back - I simply don't think it achieves the above.

It will be rolled out from this:



To this:


Thoughts?

Let's see what happens when the full re-brand it rolled out towards the end of the month...

Pete