Brilliant digital things

Please just read this: http://www.marketingweek.co.uk/sectors/travel-and-leisure/kaiser-chiefs-ask-fans-to-create-and-promote-album/3027069.article

A fantastic, fully integrated digital campaign. I love watching strategy develop as technology does. This is a fantastic way to bridge the gap between fickle consumer spending and an arrogant music industry.

- Design your album: It's tracks, it's cover, it's retail outlet.

All hail the Kaiser Chief brand