Bill Bernbach hits a ton

It would have been Bill Bernbach’s 100th birthday on August 13. To mark the date, DDB has put together a showcase of work by the legendary adman.

Bernbach is regularly hailed as one of the original ‘mad men’: an expression that was barely remembered by the wider populace before the hit television show but is now the go-to phrase for describing any significant ad figure of 1950s or 60s. Bernbach’s talent towered over most of that time, and he is widely acknowledged for leading the creative revolution in advertising. He is also credited for introducing the idea of the creative team structure, still dominant in most agencies today, where copywriters and art directors work together in two-person teams.

 VW, Lemon, 1962

for more examples of his work read CR article