VW and DDB London created the site, True Life Costs, part of the Unbelievable Value campaign, which encourages consumers to reevaluate where their money is going—not just in terms of automotive spending, but for all of their life expenses. Visitors are invited to explore a miniature model world, shot in tilt-shift style, as they evaluate their costs in different areas: family, fun, holidays, food and home. They can adjust their spending in each area and print out an overall expense report.
www.truelifecosts.com
A short making of film showing the production value of this project.
